If you haven’t heard, there’s a video out there that’s gone viral. When I first started writing this article, it had been out just over a week and had been viewed 13,943,434 times on YouTube. You may have seen it – it’s called Why I Hate Religion, but Love Jesus. It’s well done and carries a pretty good message for those who really look for it.
But I don’t want to talk about the content so much as why it went viral. Let’s consider another video in order to do that. It’s got the same kind of packaging, but has a different title and message. It’s called G.O.S.P.E.L. by Propaganda. It’s been out for about a year as far as I can tell, and if you count up all of its YouTube hits you get around 260,000. I’ve posted it on my Facebook as well.
We can learn a lesson from this. Why I Hate Religion, but Love Jesus appeals to a base emotion that we humans tend to have. People just look at the title and already they’re saying “Right on!” “That’s exactly what I think!” People seem to enjoy conflict and being against things.
In contrast, G.O.S.P.E.L. is for something. It’s a beautiful video presentation of the Gospel of Jesus. Unfortunately, no matter how you package it, it’s just not interesting to people. Post it on Facebook and it fizzles as soon as it moves down your screen.
But be against something, especially religion, and (BAM!) you have a viral video. You give everyone with an opinion a reason to weigh in with either agreement or hatred. And when the context is opposition to something, it’s a free-for-all when you allow venting to whatever the human heart holds.
And what does the heart hold? The news is not good. Jeremiah 17:9 sums it up for us by stating, “The heart is deceitful above all things, and desperately sick; who can understand it?” The unsaved human heart seeks its own pleasure (Romans 8:7). Without the salvation that comes through Jesus Christ, our hearts hate God (Romans 1:18-32; John 3:19-20; and 1 Corinthians 1:18). And so a video that captures even a hint of that is going to draw some attention.
Have you ever heard the saying “he only hears what he wants to hear”? 2 Timothy 4:3 says that because of their “itching ears” people will “accumulate for themselves teachers that suit their own passions.” Basically, we grab onto what we want to hear. People see the words “Why I hate religion” and that’s as far as they have to read – they’re in. The rest of the video is incidental, but with their particular worldview they easily agree with misleading statements like “if religion is so great, why has it started so many wars” or incomplete understandings like “Jesus came to abolish religion.” At the same time they prefer not to pay attention to statements like “salvation is freely mine, and forgiveness is my own, not based on my merits but Jesus’ obedience alone.” Why? Because the hook for them hasn’t been “I love Jesus,” but rather “I hate religion” [i.e. “God”] and that’s what this is all about to them.
I originally wrote this about 10 days ago and Why I Hate Religion, but Love Jesus is now over 18,000,000 hits. And the video “likes” and “dislikes” keep pouring in. But please ask yourself, “why?” Why this video and not a video that simply preaches the gospel? Then consider this: are you against religion or are you for the Gospel? I think you can decide if you ask yourself, “Which one gives life?”
By Bob Fraleigh
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Bob is the Community Life Group ministry leader at Songtan Central Baptist Church. He has a heart for training up others in God’s Word and crossing linguistic barriers to do so. He retired from the military after 27 years of serving his country and now lives in Songtan, Korea with his wife Micha.

